Theatre Marketing Workshop

Do target audiences keep you up at night? Rather learn Klingon than craft a tweet? Then our Theatre Marketing Workshop is for you: a quickstart guide to promoting your work, from defining your target audience and developing your brand to creating content and approaching the press.

This free introductory workshop, at our rehearsal space, Darley’s, is aimed at Hull-based companies and individuals who find themselves tasked with reaching an audience, but who don’t have a background in marketing or PR.

The three hour session will cover:

  • Target audiences
  • Branding
  • Copywriting
  • Social media
  • Mailing lists
  • PR
  • Analytics and evaluation
  • Advertising
  • Posters and flyers
  • Videos and photography
  • Websites
  • Budgeting

This interactive workshop is led by Jamie Potter, audience development manager at Middle Child, who will share his own insights from working for Middle Child since 2015. It will cover not only campaigns for specific shows but also longer term strategies, with the opportunity to sketch an outline plan for any current or upcoming activity you may have and receive feedback from Jamie.


Wednesday 29th May, 2019


How to book

This event is now full.